NAB Show A Look at Emerging Trends

The NAB Show is a great opportunity to learn about industry trends and how vendors, like Artel, are embracing the shifts in technological and operational requirements of the market today and tomorrow. Below are a few key take-aways from the NAB Show that resonated with us.

  • Business & Solutions Partnerships – From creation to monetization, broadcasters and service providers continue to face the challenges associated with today’s connected audiences. Using more holistic approaches, developing business and solutions strategies that align with corporate objectives will be key components driving end user and vendor relationships. With the industry more confidence in building out IP networks for media workflows, IT and video teams will be required to learn new skills to optimize workflows and benefit from operational efficiencies. This is creating opportunities for end users to develop stronger relationships with vendors who can provide and better understand the underlying technologies of video and IP networking. Likewise, equipment vendors will benefit from gaining a deeper understanding of customer’s network and business requirements. Known for our excellent customer care, Artel has been offering an array of services from the planning and design phase to providing onsite assistance with deployments and customized training. To meet the growing needs of the market, we’re introducing a series of professional training courses designed to bridge the gap between IT and video. Request information to learn more. 
  • Operational Simplicity and Efficiencies – The IABM announced a new Broadcast and Media Content Chain that redefines the industry’s supply chain in terms of the creative, technical, and business processes of delivery content to consumers. Enabling these processes and providing the connectivity within and between facilities are vendors like Artel. With an emphasis on operational simplicity and efficiencies that will drive the bottomline, broadcasters and media networks will be looking for future-proof solutions that streamline media workflows and improve ROI. Operational simplicity and efficiency are requirements incorporated into Artel’s solution in recognition that our customers are running a business driven by return on investment.
  • Interoperability – Mission-critical, video-centric IP networks require reliable solutions that interoperate with a multitude of devices from multiple vendors. The reach of IP networks, managed and unmanaged, enable the participation of multiple producers and consumers of live content across company boundaries thus making interoperability a table stake in any solution being offered. Artel offers standards-based solutions providing the reliability broadcasters and service providers are looking for. The NAB show offered many opportunities to see multi-vendor interops featuring Artel’s Quarra PTP Ethernet Switch including the IP Showcase’s live demonstration of audio-over-IP; and the RAVENNA® booth. Also, Artel featured the featured the Quarra, SMART Media Delivery Platform, and ARQ IP Streaming System in demos throughout our booth interoperating with other vendors’ solutions. 

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