Immersive audio has always had the potential to make broadcast and AV content more engaging, but the industry’s current shift toward media over IP (MoIP) is making this format much more accessible to content creators and distributors. Supported by a flexible, scalable IP infrastructure, broadcasters can use immersive audio to extend the creative possibilities open to them and to transform the way their audiences experience content. They can take their programming to a new level.

BroadcastPro ME reached out to Artel's Rafael Fonseca, VP Product Management, to ask what he thought were some of the key drivers behind IP adoption in the market.